Founded in 1994, Signature Advertising was ready for a refreshed identity. A modern, balanced logo was developed to better reflect the agency’s evolution. To introduce the rebrand, a unique 'survival kit' was created, filled with essentials for navigating the cutthroat business world—along with key contact information and practical real-world tools. This distinctive package was hand-delivered and mailed to clients and prospects nationwide. The new brand identity was seamlessly integrated across digital platforms and office signage, reinforcing a bold and cohesive presence.